b2b

Looked good online — not on me

Ever heard that from your customers? We got you! It’s coined as The Expectation Gap and we can help you close that.

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THE EXPECTATION GAP

50% are disappointed!

50% of online shoppers are disappointed* with their purchases because the styles do not look the same at home as they did on a model online.
This Expectation Gap not only affects customer satisfaction but also drives return rates significantly higher.

*fashionnetwork.com

VIRTUAL TRY-ON

SWOP’s Virtual Try On helps you with Closing The Expectation Gap

Builds customer loyalty
Reduces sampling
Ensures a better shopping experience
Reduces production costs
Reduces the need for returns
Lowers carbon emissions

sustainability

Good for your business - good for the planet

Virtual Try On reduce returns by showing accurate fit previews and more customized AI product images improves your conversions through inspiration. It promotes more mindful shopping, lessening overproduction and waste. You will reduce your carbon emissions and increase your sales. It's a win-win solution for your businesses and the planet.

Virtual Try On (VTO) Test Pilots

BOOK DEMO

CHALLENGES

Challenges for Fashion
E-commerce

01

Return rates are eating into profits for all brands and online retailers. For jeans and pants the return rates can be as high as 40%

Source: eMarketer.com

02

Consumers often purchase multiple sizes with the intent to return those that do not fit, impacting operational costs and sustainability

Source: fashionnetwork.com

IMPLEMENTATION

Implementation Made Simple

SWOP’s AI solution is designed to be easily integrated with minimal effort from your team and without disrupting your existing operations or requiring extensive training for your staff. We implement the Virtual Try On Experience seamlessly onto your website.

PROCESS

Your involvement: max 5 hours

01

Select 3 or more of your styles for A/B test

02

Meeting with your Creative Director, Stylist and E-comm Manager

03

We develop and deploy tech solution for your e-comm

04

Measure test results based on your KPIs

tech

Humans Before Tech

What your users engage with is a simple and intuitive interface, but the tech behind is working overtime to give them a great experience. You can use our pre-made models or we can train it with your images and pack shots.

experts

SWOP: Tech & Fashion Experts

We have decades of experience in our team, both as responsible for global fashion brands, building complex tech solutions with a simple and intuitive interface for the end users and in the past years we have integrated our knowledge into fashion tech solutions using AI.

Camilla Westerlind

Fashion Retail Advisor

13-years experience with H&M Group in roles as a Global Campaign Manager and Head of Commercial Planning. +20 years in Marketing.

LinkedIn
camilla@swop-app.dk

Lisa Marie Bagge

Strategic Partnerships

Responsible for Business Partnerships. +20 years in tech, sales, marketing and retail.

LinkedIn
lisa@swop-app.dk

Virtual Try On (VTO) Test Pilots

BOOK DEMO